Have you ever heard of the term sales triggers? Do you know what it actually means? If not, this article will shed some light on it. Sales trigger events very useful pieces of information—especially if you work in B2B sales. We’ll show you not only what sales triggers are and can do, but also the…
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It shouldn’t be a shock, but not everybody in your pipeline is ready to buy. Statistics show that 79% of marketing leads will not advance to sales, which means you could be wasting precious time and resources. Hence, identifying and nurturing B2B leads that are a good fit for your B2B company is more important than…
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