Category: B2B data

Do you know what your customer is looking for? Or what topics move them and what problems they are currently facing? Wouldn’t it be nice if you knew? Intent Data will bring you into the known! With Intent Data, you can recognize the Search and Buyer Intent of a potential customer in no time and…

Have you ever heard of the term sales triggers? Do you know what it actually means? If not, this article will shed some light on it. Sales trigger events very useful pieces of information—especially if you work in B2B sales. We’ll show you not only what sales triggers are and can do, but also the…

Companies collect data just as squirrels collect nuts. Unfortunately, most data will often be stored somewhere and is just as quickly left forgotten and unregulated. Yet, unlike buried nuts, trees do not grow out of old data. With just a little data enrichment, you can ensure your old data sets can blossom and can use…

Admit it, you’ve thought about buying address lists to boost your B2B sales, right? No problem—the same probably goes for most companies in the B2B sector. But do you know what the advantages are to buying addresses and what you should look out for when buying B2B address lists?   Where we use B2B addresses is quite diverse,…

Germany has one of the strongest economies in Europe: German companies with strong sales enjoy a high international reputation. Small and medium-sized (SMEs) German companies drive the market, and “Made in Germany” is the international hallmark of extraordinary quality. German economic policy promotes a broad and competitive industrial environment with a strong focus on innovative…

Creating a robust and detailed buyer persona for your B2B business is a critical activity you must undertake if you haven’t already. Selling in a B2B setting is tricky since the target company’s decision-makers, meaning your potential customers, are weighing your product or service against your competitors on their own terms. Yes, your product might…

Today, we will focus on sales productivity. Therefore, we are going to talk about a tool which is almost unavoidable for salespeople: the CRM system. It is the place where companies “hoard” not only their existing customers and all the associated B2B data, but usually also those who are yet to become customers—aka. prospects and…

Yes, it is confusing and yes, we know it’s scary for some businesses out there. Especially those who want to expand to the D-A-CH (Germany, Austria and Switzerland) markets need to know about the European Data Protection Laws. In this article, we want to provide you with a comprehensive overview of what’s going on in…

Success, growth, customer acquisition – you can only achieve all of this with a solid basis. Your list of leads plays a vital role in this process. Why? In this article, we will explain to you the reasons for a good lead list and help you create one that will make you more successful! Let’s…

According to statistics, almost 70 percent of all companies in Germany have their own website. The number increases depending on the size of the company; for small companies with less than ten employees, only about 60 percent have a website. For businesses with 50 or more employees, the figure is already more than 90 percent….