#OpenToWork: Are LinkedIn Photo Frames Actually Helpful?

Welcome to HubSpot Perspectives, a series where HubSpotters weigh in on the latest business and marketing trends. “The biggest red flag on LinkedIn is the ‘open to work’ symbol.” This hot take is brought to you by former Google recruiter Nolan Church. And the dialogue continues. As I browse through my LinkedIn feed, there are…

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Say Hello to Our New Brand: Echobot is Now Dealfront

Back in June 2022, we announced that we had merged with Leadfeeder following a €180m investment from Great Hill Partners. Combining Echobot’s leading sales intelligence platform and Leadfeeder’s best-in-class web visitor intelligence solution seemed like the perfect fit to launch a leading go-to-market tool.Ten months later, we’re now a team of 330+ operating across six…

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The Best 29 Sales Blogs You Should Definitely Read in 2023

There are many ways to stay informed and up to date. Podcasts, blogs, webinars or the classic way: books. How you get informed depends entirely on your personal preferences and how you can best integrate it into your daily life. Many people love podcasts – so, we compiled the 26 best podcasts for you. Even…

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Intent Data: The Ultimate Guide for B2B in 2023 (+Checklist)

Do you know what your customer is looking for? Or what topics move them and what problems they are currently facing? Wouldn’t it be nice if you knew? Intent Data will bring you into the known! With Intent Data, you can recognize the Search and Buyer Intent of a potential customer in no time and…

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Current B2B Marketing Trends in 2023

It’s never boring in the world of B2B marketing. Since the beginning of the pandemic at the very latest, lots of marketers have been forced to break the mold and to reflect on alternative methods for lead generation. No more trade fairs or on-site meetings—but what should you do to compensate for the fallout? Over…

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Demystifying Demand Generation vs. Lead Generation

Right now, Google is processing 99,000 searches every single second. A few moments ago you may have searched for “What is Demand Generation?” and ended up here. A Google search is what we do when we want information about a subject, product, or business.Every Google search produces thousands of results, over hundreds of pages. The…

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14 Sales Triggers to Boost your Pitch

Have you ever heard of the term sales triggers? Do you know what it actually means? If not, this article will shed some light on it. Sales trigger events very useful pieces of information—especially if you work in B2B sales. We’ll show you not only what sales triggers are and can do, but also the…

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The Ultimate Lead Qualification Guide in B2B (+Checklist!)

It shouldn’t be a shock, but not everybody in your pipeline is ready to buy. Statistics show that 79% of marketing leads will not advance to sales, which means you could be wasting precious time and resources. Hence, identifying and nurturing B2B leads that are a good fit for your B2B company is more important than…

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