Companies collect data just as squirrels collect nuts. Unfortunately, most data will often be stored somewhere and is just as quickly left forgotten and unregulated. Yet, unlike buried nuts, trees do not grow out of old data. With just a little data enrichment, you can ensure your old data sets can blossom and can use…
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This might sound familiar to you: You’re having a really nice conversation with a prospective customer, you like each other right away and your product clearly solves his or her pain. But then comes the sentence: “Well, I think the solution is great! However, I must first talk to the Head of Sales. He manages…
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Admit it, you’ve thought about buying address lists to boost your B2B sales, right? No problem—the same probably goes for most companies in the B2B sector. But do you know what the advantages are to buying addresses and what you should look out for when buying B2B address lists? Where we use B2B addresses is quite diverse,…
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Germany has one of the strongest economies in Europe: German companies with strong sales enjoy a high international reputation. Small and medium-sized (SMEs) German companies drive the market, and “Made in Germany” is the international hallmark of extraordinary quality. German economic policy promotes a broad and competitive industrial environment with a strong focus on innovative…
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Creating a robust and detailed buyer persona for your B2B business is a critical activity you must undertake if you haven’t already. Selling in a B2B setting is tricky since the target company’s decision-makers, meaning your potential customers, are weighing your product or service against your competitors on their own terms. Yes, your product might…
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Boring, standard advertisement on the internet? An absolute no-go in B2B! Personalization and a precisely selected target audience are extremely important for your online marketing and advertising. Social media platforms like Facebook, Instagram and LinkedIn as well as search engines like Google have recognized the importance of advertising, too. Operating in B2B, LinkedIn should be…
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Winning new customers still is one of the biggest obstacles for B2B companies. Many rely on a variety of methods for their Inbound Marketing in order to minimize scatter loss and even avoid cold-calling. Mixing many methods, combined with B2B marketing automation, enables a targeted and individual communication with your prospects. Optimally, you pair them…
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And again, an important employee has quit his job—where can you find another qualified person as quickly as possible? At some point, every company faces the challenge of finding highly-skilled employees. One particular industry even focuses on finding the right people for companies: So-called Recruiting as a Service businesses help companies find the perfect match…
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Today, we will focus on sales productivity. Therefore, we are going to talk about a tool which is almost unavoidable for salespeople: the CRM system. It is the place where companies “hoard” not only their existing customers and all the associated B2B data, but usually also those who are yet to become customers—aka. prospects and…
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Yes, it is confusing and yes, we know it’s scary for some businesses out there. Especially those who want to expand to the D-A-CH (Germany, Austria and Switzerland) markets need to know about the European Data Protection Laws. In this article, we want to provide you with a comprehensive overview of what’s going on in…
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